#91 - Sweet Freak

One of my other top five strengths is input. This means that I love to read. I read everything. My wife once cleared off the entire kitchen table to stop me from reading the labels on various condiments.

Well, I'm back to reading packaging again. Apparently, it is one of my guilty pleasures. One of the recent objects of my input obsession was a bag of Domino sugar.

We all know that sugar is bad for us. Loving sugar and sweets full of sugar is a weakness. As a product, sugar also has some major weaknesses. It causes diabetes and makes us obese. However, it also has one tremendous strength. It tastes great and makes just about everything taste better.

There are many different artificial sweeteners but they all have their own weaknesses as well. For example, I can't handle the aftertaste of any diet product. Sugar substitutes eliminate sugar's main weakness but also destroy its main strength.

Both products are good and both products are bad. However, if you were selling sugar, what would you focus on?

Let's get back to the bag. Here is what it says . . .

"Sugar is a 100% natural simple carbohydrate. Carbohydrates are an important part of any balanced diet. Sugar contains no fat or cholesterol and has 15 calories per teaspoon."

• 100% natural
• Part of a balanced diet
• No fat
• No cholesterol
• Low in calories

That is a solid resume for any food product, much less pure sugar.

What does your resume look like? What does it focus on? If you were trying to sell yourself, would you be able to focus on the positives like Domino sugar does?

We all have weaknesses. So what? It's time to get over it and move on.

Now, if you'll excuse me, I'm going to have a large piece of chocolate cake with a big glass of 2% milk. They both have sugar in them so they must be good for me. 

Comments

[Michael Daughtry]

There is an old expression that you can not polish a (rhymes with preterred)...but focusing on the positive is what self-promotion is all about!!