A few months ago, in A Sure Thing, I wrote about the futility of trying to make everyone happy. Today, Seth Godin offers a great post that supports my argument.
He sums it up by saying "If you are willing to satisfy people with good enough, you can make just about everybody happy. If you delight people and create change that lasts, you're going to offend those that hate change in all its forms. Your choice."
Notice that he said "you can make just about everybody happy." Good enough doesn't make everyone happy and often it doesn't make the right people happy.
Success is about making the right people happy. It is about delighting the right people and being willing to make other people unhappy. You have to decide who the right people are, but the right people and most people are not always synonymous.
Someone will always be unhappy with what you do. The great thing is that you can often decide who will be happy and who will be unhappy.
What will you choose? Are you willing to offend some people? Or will you settle for good enough?
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