Dan Schawbel at the Personal Branding blog has a great new post, The Five Laws of Being an Interesting Brand.
My favorite is Law #2: Be Yourself
"Your personality is your best and most distinct attribute.
I can’t copy it, nor can any of my readers or anyone else in the world.
It’s easy to not be yourself sometimes because you want to impress someone or you want to fit in with cultural or group norms.
When you start acting like everyone else, you lose the essence and beauty that would actually make people interested in you.
By being yourself, you’re bound to appeal to certain types of people."
If you want your personal brand to capture people's attention, follow Dan's advice:
- Stop trying to fit in and start freaking out.
- Your freak factor is what makes you special. Don't throw that away.
- You won't please everyone, but you will find fellow freaks who value your unique qualities.