Ferrazzi wants you to be ferreakky

From Keith Ferrazzi in his book Never Eat Alone

"Be distinct or be extinct." 

"The best brands, like the most interesting people, have a distinct message."

"The notion that everyone can be everything to everybody at all time is completely off the mark. . . When it comes to making an impression, differentiation is the name of the game. Confound expectation. Shake it up. How? There's one guaranteed way to stand out in the professional world. Be yourself."