Freak of the Week: Erika Lyremark

Erika Lyremark is a Professional Ass Kicker, Speaker, Radio Host, Author, and Founder of DailyWhip.com. She has made an art and a science out of ass-kicking, delivering her years of experience and love of pain straight into your tender ears with all the subtlety and tact of a pit-bull in stilettos.

Having spent nine years as an exotic dancer, Erika had finally had enough and kicked her own ass into co-creating a multimillion-dollar commercial real estate investment firm.  With her passion and drive restored, she then realized that she had a deep desire to light a fire under the countless other souls out there toiling in a life not their own.

I recently met Erika via Twitter, @DailyWhip, and was intrigued by her unconventional approach to coaching. She asked me to be a guest on her radio show and you can listen to the interview here.

I asked her if she had a freak factor story and her response is below. I've written before about the benefits of being bossy and Erika's story offers even more proof that flaunting your flaws is more effective than fixing them.

"When I was a young girl I got into trouble for being bossy. 'Erika, stop bossing your friends around. Erika stop bossing your brother and sister around. Erika stop bossing ME around,' my mother would belt out in her thick Swedish accent.

Personally I never saw my bossiness as a problem. It got me a lot of things when I was younger. When my friends came over I got them to do my chores for me. I got the best Barbie doll at playtime. I got the best seat on the school bus. I got to be first in line.

Even though being bossy has gotten me into a lot of trouble and has been the cause of many fights with my friends and family, embracing my bossiness has been a huge advantage in my career. What was just a personality defect is now how I make my living.

Making change in one’s life can be a grueling ugly process that requires hardcore accountability. It’s human nature that when we’re confronted with facing the ugly truth about ourselves and our lives, we want to run as fast as we can back to our comfort zone. This is why my skill of artfully pushing, prodding, and 'whipping' my clients into action is key. Bossing my clients all the way to career success and life fulfillment has not only given me the nickname 'Bossy Boots,' but embracing the FREAK in me has also made me tons of cash along the way!"

Comments

[Joseph Joel Sherman]

Great example Dave.

[Rockandrollguru]

Thanks to this post I have now made an addition to my bucket list, Dave. Before I move on to the great beyond, I wanna be Freak of the Week. This feels like an all-encompassing goal!