The countdown is over. The Escape from Cubicle Nation workshop in Charlotte was yesterday. If you didn't make it, you can still check out Pam's website for a list of workshops near you.
I was unable to post for the final two days because I was preparing for a presentation in Greensboro where I recorded a new demo video for The Freak Factor. However, I still wanted to wrap-up my review of Pam's book.
If you read the last post, Lesson Five: Stand Out, you learned how to differentiate yourself and your business. In this final entry, we'll discuss the importance of integrating your personal goals with your business goals and I'll include some random insights from the seminar.
Lesson Six: Integrate Personal and Business Goals
One of the most common questions that Pam gets is "How do I get started? How did you do it?" You might be surprised by the answer.
Pam suggests that you start with your life goals. Imagine your ideal day five years in the future. Imagine what you'd like your home, work, relationship, activities and community to look like. How much do you want to work? Where do you want to live? Who do you want to spend time with?
You shouldn't start by just developing business goals. Most of us are starting a business because our current work doesn't make us happy. However, simply starting a business won't create happiness. We need to begin by learning more about ourselves and what we want life to be like, then we can discover what kind of work might profitably contribute to that life.
Aligning these two sets of goals can be challenging. Pam likens it to the difference between smoking a crack pipe and drinking wheatgrass juice. Crack makes you feel good right now, but does a lot of damage over the long-run. Wheatgrass juice is unpleasant in the short-term, but has a lot of long-term benefits.
"Keeping clear with my life purpose and business vision, which I call drinking wheatgrass juice, will give me long-term physical, emotional, and spiritual satisfaction. It is not a fast high, it is a lifetime of making smart, healthy choices."
The "'crack-pipe' story is meant to illustrate a very important point: if you don't consider your life as a key part of your business model, you may find yourself outwardly successful and inwardly miserable."
This distinction is vital. There are many entrepreneurs who are "miserable because they got too enamored with business growth at all costs and didn't see creating a great business as a means to live a great life."
Many people aren't aware of this danger. I've seen this a lot as I help small business owners with strategic planning. When I ask them about their personal goals, they seem confused and don't offer clear answers. They don't see how it is relevant to their business planning. Don't make that same mistake.
Now, unless you plan to live your life completely alone, you also have to involve your family, friends and other key people in your planning. If you want to have a great life together, you have to come to some agreement about what that life will look like.
What does this all look like when you are done?
Here is Pam's formula for combining personal characteristics and goals with business planning to create a profitable and fulfilling company. This is a good checklist for you as you work through the planning process.
Natural passion and interest + Skill and competence + Business model that delivers the life you want to live + Solid business planning with well-defined market = Likelihood of Good Business Idea
There is too much good stuff in Pam's book for me to include it all here. Get the book and you'll find more great information on:
- Finding the right mentors
- Free resources for building your business
- Health insurance for people who are self-employed
- Building a strong backbone for your company
I'll wrap up this lesson with one caution. "As much as we talk about wanting to be happy and fulfilled, when you actually are, it can annoy the crap out of those around you."
Your happiness will often remind other people how unhappy they are. This is important. You want to involve other people in the process but don't let them keep you from pursuing your dreams just because they haven't been willing or able to do the same.
If you'd like to begin the process of aligning your goals, you can download a life plan guide from Pam's website. It is at the bottom of the page on the left.
Lesson Seven: Random Insights from the Workshop
The following quotes are from Pam Slim:
"Desperation was never good for dating. It is even worse for marketing."
A Navajo proverb: "If you hang out in a barber shop long enough, you'll eventually get a haircut." Are you hanging out in the right places to get what you want?
"Controversy is good. Don't be afraid to polarize people." From Pam's mentor, Guy Kawasaki.
These quotes are from Kelly Rogers, a participant at the conference:
"Being who you are not is exhausting."
"I think with my mouth open."
This last set of quotes is from artist Shaun Cassidy. He led a one-hour creativity exercise during the workshop. It was one of the few team activities that I have ever actually enjoyed. The picture on the left shows the final product. This was one group's interpretation of the word "transformation."
"Seemingly negative parameters can actually help you to be more innovative."
This quote is my favorite and is supported by significant evidence. The book, The Paradox of Choice, explains that when we have too many choices, we struggle to make decisions. Ironically, more options don't liberate us, they paralyze us.
Shaun's idea also reinforces my belief that our weaknesses and limitations are not a bad thing because they rule out options for us and make it easier to focus on the areas where we can be truly successful. Limitations are liberating.
"There is tremendous value in not being in total control and not knowing exactly what you're doing."
"Creativity isn't a lightning bolt. It springboards from the great work of others."
"I think with my hands, not my brains."
I think it is interesting to contrast Shaun's method of thinking with Kelly's. He thinks with his hands. She thinks with her mouth. Both approaches are unique to them and might not work for everyone.
You can also find these quotes on Twitter using the hashtag #efcnclt
Now that I've attended the seminar, I can tell you that it is wonderful. I left there encouraged and enlightened. I also left there with a great new set of colleagues and friends in Charlotte.
Do you like what you're reading? Do you want more? Get a free sample chapter from Pam's book. [No registration is required. The link opens directly into a PDF document.]
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